The Fit No One Talks About

We obsess over product–market fit.

Some talk about founder–market fit.

But there’s a missing piece that almost no one tracks: Founder–Self Fit.

This is the fit between who you are - and what your company is asking from you. It’s the alignment between your capacity, your values, your nervous system… and the insane pressure, pace, and performance required to lead a startup. Some founders I meet are chasing growth while running on empty.

The truth is:

You can find product–market fit

But if you lose founder–self fit, none of it is sustainable.