About
My Journey so far
With 20+ years in finance, business development, and growth companies & startups, I’ve driven innovation, growth, and strategy, always with a customer-first mindset.
I believe in curiosity over comfort, and in building things we need tomorrow, not clinging to what worked yesterday. That’s how I work: lead with curiosity, shape with tomorrow. It’s also why I founded Vuja De Ventures.
Vuja de is born from a need to rethink, when the familiar no longer fits. Whether it’s shifting customer behavior, technological leaps or groundbreaking research, change invites us to pause and look again. To question the obvious. Reinvent the routine. Rethink the rules.
That’s the essence of vuja de: not déjà vu, but its opposite, a moment when you experience something familiar, but suddenly see it differently.
Strategic Advisory Services:
Latest
Founder Wellbeing and Survey Study
Would you invest in a team with 18 months of runway — but only 3 months of energy left?
This mismatch between financial runway and human runway is one of the biggest blind spots in our ecosystem.
I’m currently conducting a new study on founder wellbeing and resilience to better understand the realities founders face today. Insights from this work will help strengthen support structures across the startup ecosystem.
Advisory Services - Outside the Lines
I work with driven, inspiring founders, supporting them through the demands of building and scaling companies.
I advise on commercialisation, growth and sales strategies, funding, and founder resilience, helping leaders optimise decision-making, learn from setbacks, and build sustainable, high-performing teams that can scale with purpose.
Inspiration starts with a conversation
I love stepping on stage, joining panels, and jumping into podcast conversations about founder resilience, growth, and how to build bold, resilient teams that win for the long haul. If you’re curating conversations like these, I’d be happy to join.
Supporting Founders
I don’t do business inside the lines. The good stuff happens where sectors overlap, rules get challenged, and new ideas breathe.
I support early-stage founders, when values align and I can be helpful.
Testimonials
Unfiltered Feedback
Don’t take my word for it — hear it from the people who actually work with me.
Sanna
"She brings endless positive energy into every room and has a way of inspiring people to think bigger."
Lilly
"Relentless about insights and data — but what really stands out is how she listens. Somehow, she takes my scattered thoughts and makes them crystal clear.”
Peter
“She’s the kind of person you’d want as your team captain. Tough, fearless, and full of sisu.”
Contact
Get in Touch
Have a question or suggestion? Feel free to contact me using the form below.